Corporate Image / Graphics Design

Promoting your business can be done in numerous ways. Most companies use a combination of methods for getting noticed by the public. Regardless of the method or methods chosen, one of the most important ingredients for recognition is a consistent graphical representation of who you are as a company.

• Corporate Image 101:
  • 101.1 Have a great, memorable logo.
  • 101.2 Use that great logo on every piece of communication and advertisement, whether paper-based (letterhead, business cards, brochures, etc.) or electronic (web site, e-mail)
  • 101.3 Beyond just using your logo on communcations, be consistent with the entire presentation of all documents. Design templates for communications and make sure that all employees have access to and are using your corporate standard templates.